Digital campaign Interzum trade fair

Interzum is a biannual international trade fair in Cologne, Germany. It is one of the key events for the furniture industry, which sees representatives of companies from around the world present the latest trends, innovations and products related to interior design, furniture and furnishings.

This year, we were there too.

At our 300 m2 stand, we showcased our strategic solutions (including the MODERN BOX PRO drawer system, AXIS PRO Push to open, MOVIX Cargo or ELITE wardrobe), new products (VERSALITE PLUS+ ball-bearing slide, SILENTO PRO hinge) and a wide range of handles.

This was accompanied by a dedicated communication campaign with the slogan “Get to know us and discover your opportunities!”.

The campaign was intended to let our customers, traders and potential business partners know about GTV’s presence at the fair, as well as inviting them to visit our stand to see our experts present the company an its wide range of products. The trade fair provided an excellent opportunity to make new business contacts and exchange experiences.

The communication plan comprised three stages: inviting to the fair, giving an account on the fair and recapitulating the fair. The campaign was based on a dedicated ladingpage: www.interzum.gtv.com.pl.

The extensive campaign reached a carefully selected target group through a variety of channels such as social media, newsletters, mailings and a dedicated website. We also prepared visual creations referring to our products in a non-standard and intriguing way, thus attracting public attention and encouraging potential customers to contact and cooperate with our company.

These measures have helped us achieve greater brand visibility, attract new users and establish new business contacts.

We have made ourselves known as a company with a wide and comprehensive range of products to help our customers uncover their own potential!